🖤 About Us
We are Self Cntrd, a luxury fashion label rooted in the idea that style is personal, sensual, and unapologetically bold. Every silhouette we create begins with a question: how does it make you feel?
Known for our signature bandage fabric, crystal embellishments, and sculpted fits, we design pieces that celebrate the female form in all its strength and softness. From statement gowns to elevated essentials, our collections are created to turn heads and hold your gaze.
Launched in 2022, Self Cntrd has become a favorite among red carpet stylists, global tastemakers, and women who walk like they mean it.
✨ Meet Shimul
Shimul is the founder and creative director of Self Cntrd. Trained as a dentist, she made an unexpected yet powerful shift into fashion, studying design in New York and London before launching her own label.
Her creative process is deeply intuitive, grounded in her understanding of both structure and storytelling. Today, she leads the brand’s design direction across collections, campaigns, and global rollouts, combining technical precision with emotional resonance.
With each drop, from the romantic tailoring of Sc. Atelier, to the crystal-trimmed jersey of Skin to Skin, to our newest collection Sc. Toujours, we stay committed to craftsmanship, emotion, and intentional design.
At the center of everything we do is a belief:
It all begins with you.